Entertainment professionals across all platforms are working to become more inclusive of minorities. This is our opportunity to ensure inclusion and equality for all people – including America’s largest minority – the one-in-five Americans with a disability. Opening the inclusion umbrella is the right thing to do as well as economically smart given that the disability market is valued at more than $1 trillion. According to Nielsen Research, consumers with disabilities represent a $1 billion market segment. When you include their families, friends and associates, that total expands to more than $1 trillion. Americans with disabilities represent the third largest market behind Baby Boomers and the mature market.
People with disabilities and their loved ones are your audience. There are 56 million Americans and 1.2 billion people around the world living with a disability, and a majority of people has a loved one with a disability. When it comes to storytellers in film and television, there often are glaring errors when covering the disability community – errors that are easy to avoid. RespectAbility is here to support your success. We have been working with leaders in the entertainment industry to ensure more accurate, positive portrayals of people with disabilities in film and television. This comprehensive guide for disability inclusion is for entertainment professionals who wish to ensure they are as inclusive of people with disabilities as possible.